Brown Bag Lunch: Affinio with “Data-driven growth: From finding product-market fit to scaling”

When: September 13, 2016,12-1pm
Location: Council Chamber, Student Union Building

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Slides from presentation: click here

The goal of any company with a valuable product is to scale adoption. Ardi will show you how startups put data to work in all functions: Sales, marketing, HR, and product. 

Twitter, Airbnb, Uber, and Facebook all used insights found deep within their data to unlock big growth opportunities. Companies with data-driven cultures outperform their peers in everything from scaling to changing the way all team members focus their efforts towards high-value activities. Come hear from Ardi Iranmanesh how Affinio leverages the power of data to add value to their clients’ business bottom-line.

About the speaker: Ardi Iranmanesh, Co-Founder and Chief of Staff at Affinio 

With a background in Entrepreneurship and Computer Science, Ardi began his startup career in customer discovery. Drumming up ideas to solve his customer’s biggest problems, and working to find the all-mighty product-market fit, Ardi was crowned the ‘Ideation Ninja’.

Early stage, Ardi worked closely with and contributed to the product, sales, and marketing functions. Energized by working with passionate people, he puts an emphasis on team and culture within the organization.  

Now, Ardi’s main area of concentration is taking Affinio to the next level, focusing on growth, SaaS metrics, and scaling. Outside of startup life, you can find Ardi reading and listening to podcasts (…about startup life). His favourite topic? Anything SaaS-related. Outside of learning, you can find Ardi on his Yoga mat or wallowing in a good scotch.  

Follow Affinio at @Affinio and Ardi Iranmanesh at @Ardi_MGMT 

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